Events

Our members inform us that the discussions and networking at these events are extremely valuable.The BMMA holds two annual face-to-face meetings. The BMMA Annual Meeting (spring) is co-located with ResearchFirst’s Broadband Services Seminar, allowing members to save on travel expenses while continuing the learning and networking through out the week. The Fall Workshop is typically hosted by one of our member companies and may include tours of the local facilities.Our monthly Hot Topic Webinars cover current and relevant broadband marketing issues. These interactive sessions are typically led by an industry leader from the membership.

Upcoming Hot Topic:

$42.45 Billion BEAD Program for Rural HSI & the BABA Act Requirement

2:00 PM CST
Greg Bathrick – Area Vice President of Commercial Development, Calix & Ed Chai – Product Manager, Zyxel

Upcoming Workshop:

Spring 2024 Events in Austin, TX

April 16-18, 2024
Join us at ResearchFirst’s Broadband Services Seminar for an excellent opportunity to meet your telco marketing and product management peers and key industry vendors, and to discuss ways to increase broadband revenues and profits through sharing best practices and ideas. This seminar will be held following the BMMA 2024 Annual Meeting (April 16 a.m.). Please register separately for the BMMA Annual Meeting.

Newsfeed:

BMMA 2023 BIC Award Winners

The Broadband Multimedia Marketing Association (BMMA) recently announced the winners of the 2023 Best in Class Marketing awards.

“Each year, the BMMA recognizes teams and companies that demonstrate innovation and excellence in marketing broadband services,’’ said Ellis Hill, President of ResearchFirst, Inc., the BMMA’s management firm. This year’s awards went to a service provider, MTA, and a cloud and software platform company, Calix, each of which executed best in class marketing practices related to broadband products and services."

The winners are...

Read More

What's New With BMMA?

BMMA MEMBERS

Previous Hot Topic Webinars

$42.45 Billion BEAD Program for Rural HSI & the BABA Act Requirement

Greg Bathrick – Area Vice President of Commercial Development, Calix & Ed Chai – Product Manager, Zyxel

February 27, 2024

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Executive Perspectives on Broadband in 2024

Speaker: Clay Fisher – Chief Marketing Officer, Kinetic by Windstream Speaker: Stephen Eyre – Vice President, Calix Partner Ecosystem Speaker: TBA

January 23, 2024

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Marketing Touchpoints for Building Customer Retention & Loyalty

Nicole Wetwiski – Director of Account Management and Digital, Agency Pure

December 12, 2023

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Holiday Messaging That Delivers Brand Value

Explore ways to communicate with your customers this holiday season and share the value you bring to the community. Use your holiday messaging as an opportunity to raise awareness around annual community support, education efforts, construction, customer growth, capital credits distributed, and more while making your customer the hero and thanking them for their patronage. Plus, it helps build a feel-good brand your customers can trust. Share and learn new ideas on how to deliver the message: infographics by the numbers, targeted landing page, animated GIFs, social engagement campaigns, e-cards, and more.

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How ChatGPT Makes You a Star

Micah Rausa – Product Specialist, MTA; Chris Cooper – Product Manager, MTA; Eric Rangel – Product Analyst, MTA

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FCC Update on the Broadband Consumer Labels Order

Zac Champ - Deputy Division Chief, Consumer Policy Division, Consumer & Governmental Affairs Bureau at Federal Communications Commission

July 2023

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How SC Telcom Rallies Their Entire Organization Around a Successful Product Launch

Wendy Crenner, SC Telcom & Cat Minor, Calix

March 2023

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Managing Communications Preference and Consent

Greg Poirier, CEO, CloudKettle; Sabuhi Yahyayev, Senior Director, Marketing Automation, CloudKettle

September 27, 2022

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The Impact of Gaming on Telco Marketing and Sales

Naylor Gray, AVP, Product Marketing, Revenue EDGE - Marketing Cloud and Revenue Solutions at Calix; Ashley Heil, Marketing Manager at TDS; Kody Nash, Product Specialist at Matanuska Telephone Association (MTA)

May 31, 2022

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Executive Perspectives on Broadband in 2023

Steve Oberle – Vice President of Sales, Zyxel; Jonathan Babbitt – Vice President of Consumer Markets, MTA; Julie Maiers – Senior Vice President of Marketing, Sales, and Customer Operations, TDS

February 2022

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How to Utilize the Affordable Connectivity Program to Help Close the Digital Divide

Julian Faro-White, Strategic Account Manager, EducationSuperHighway; Jack Lynch, Chief Operating Officer, EducationSuperHighway

April 26, 2022

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Executives' Perspectives on Broadband in 2022

Josh Pettiette, Vice President of Product, Business Development & Strategic Planning at GVTC; Timo Laaksonen, Executive Vice President at F-Secure; Charlie Conway, Assistant Vice President, Carriers & Internet Providers at DIRECTV

January 25, 2021

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Kinetic Secure Home: Kinetics’ Venture into Smart Home and Security

Derrick Nichols, Lead Developer for IoT, Windstream; Noah Ney, Director of Partnerships, Scout Alarm

December 14, 2021

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FCC Update

Carol Mattey, founder of Mattey Consulting LLC and former Deputy Chief of the Wireline Competition Bureau at the Federal Communications Commission nt, Carriers & Internet Providers Sales, DIRECTV

November 16, 2021

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Calix/GVTC Partnership and BMMA Member Research on IoT

Greg Owens, Senior Director, Product Marketing, Broadband Operations; Margaret Raines, Staff Manager, ResearchFirst

August 24, 2021

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DIRECTV Spinoff Overview

Charlie Conway, Assistant Vice President, Carriers & Internet Providers Sales, DIRECTV

July 27, 2021

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Networked Audio and the Effects of the Smart Home

Nick Dolansky, Senior Account Manager, Sonos; JT Pruitt, Senior National Trainer, Sonos

June 22, 2021

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BMMA 2021 Best in Class Award Winning Programs

John Barnes, Director of Consumer Marketing, Cincinnati Bell; Greg Owens, Sr. Director, Product Marketing, Calix; Conor Steadman, Marketing Manager, F-Secure; Zak Wolf, Product Specialist, MTA

May 25, 2021

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The Future of Smart Home and Home Security

Noah Ney, Director of Partnerships, Scout Alarm

March 23, 2021

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Value Added Services

Angie Armstrong, Director of Marketing & Business Development, Blue Valley Technologies; Greg Owens, Sr. Director, Product Marketing, Calix

February 23, 2021

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TESTIMONALS

It’s been an honor to serve on the Board of an organization such as the BMMA that provides more value, industry expertise and networking opportunity than any other partnership of which I’ve had the pleasure of being involved. I highly recommend anyone in the telecommunications Broadband space to consider joining this top-notch organization.

Brian Ragsdale
Kinetic by Windstream

The reason why altafiber joined the BMMA revolves around two themes; these are networking and collaboration. When individuals can speak to telco’s and partners ranging in size and covering the United States geographically including Canada is valuable, budget friendly, and priceless in the grand scheme of things. Relationships are created and can be utilized to help drive your business.

Chris Benzinger
altafiber