Best in Class Awards

Each year the BMMA recognizes teams or companies that demonstrate innovation or excellence in marketing broadband services. ALL vendor and service provider members are strongly encouraged to self-nominate. The awards, which signify superior marketing programs related to broadband services, will be presented at the BMMA 2024 Annual Meeting. Award recipients will be invited to present their programs during the meeting. They will also receive recognition in a general press release and on the BMMA web site. Award “finalists” may be invited to present as a Hot Topic on a monthly webinar.

Benchmarking Committees

Consumer Benchmarking Committee

Chair:
Brian Ragsdale, Windstream

  • James Backus, Cincinnati Bell
  • Jared Lindman, MTA
  • Warren Trochimchuk, Tbaytel
  • Stan Romero, BMMA Staff

Goal: To identify / update desired Consumer benchmarking elements and execute semi-annual reports that will benefit the BMMA membership.

Committee members:

  • Identify and define Consumer information that is obtainable and that the BMMA membership would value
  • Participate in reporting on results at Annual meeting

The Executive Director will:

  • Establish the benchmarking template and request data from appropriate individuals within member companies
  • Collect benchmarking data, aggregate and normalize
  • Develop individual semi-annual reports for participating member companies
  • Report on results at the BMMA Annual meeting and BMMA Fall Workshop

SMB Benchmarking Committee
Chair:
Currently Vacant

Committee members:

  • Brian Gardner, TDS
  • Craig Hern, HTC
  • Jared Lindman, MTA
  • Kayla Lopez, Tbaytel
  • Stan Romero, BMMA Staff

Goal: To identify / update desired SMB benchmarking elements and execute semi-annual reports that will benefit the BMMA membership.

Committee members:

  • Identify and define SMB information that is obtainable and that the BMMA membership would value
  • Participate in reporting on results at Annual meeting.

The Executive Director will:

  • Establish the benchmarking template and request data from appropriate individuals within member companies
  • Collect benchmarking data, aggregate and normalize
  • Develop individual semi-annual reports for participating member companies
  • Report on results at the BMMA Annual meeting and BMMA Fall Workshop

Best in Class Award Committee:

Chair: Lauren Roux, BMMA

Committee members: BMMA Board of Directors

Goal: To recognize up to 4 individuals or teams that have demonstrated innovation or excellence in marketing broadband services
Best in Class Awards:

Marketing

Awarded to one service provider and to one vendor member that best display innovation or excellence in broadband marketing. This may cover a leading edge product or service development, practice or operation; or marketing as it relates to execution.

Marketing Partnership

Awarded to two or more members (ex: an equipment vendor and a service provider) that together successfully implemented a marketing program to serve the needs of their mutual customers.

Committee members:

  • Review existing awards programs and make recommendations for change.
  • Recommend a membership communications plan.
  • Review award submissions, and recommend winners to the Board of Directors for each award.
  • Report on results at the Annual meeting.

The Executive Director will:

  • Update the website application process based on the committee’s recommendations.
  • Execute the communications plan recommended by the committee.
  • Consolidate award submissions for committee review.
  • Coordinate awards selection and purchase.
  • Present awards to the winners at the Annual meeting
  • Follow up with PR opportunities

Internet of Things (IoT) Committee:

Chair: Mick Chambers, Windstream

Committee members:

  • Chris Benzinger, Cincinnati Bell
  • Matty Howard, Calix
  • Brandon Laufenberg, TDS
  • Roger Lewis, GVTC
  • Brian Murray, F-Secure
  • Patrick Moreno, Zyxel
  • Kody Nash, MTA
  • Derrick Nichols, Windstream
  • Conor Steadman, F-Secure
  • Stan Romero, BMMA Staff

Goal: To identify and drive the execution of activities and actions in which the BMMA can engage to assist the BMMA Membership in the development and growth of the IoT Market and their role in this market.

Committee members:

  • Identify the market needs, opportunities and obstacles to be investigated as well as the BMMA’s role in the development of these opportunities
  • Develop a plan of action to take advantage of these opportunities
  • Determine budget and set goals to execute the plan
  • Assist with reporting on progress at BMMA face-to-face meetings

The Executive Director will:

  • Execute the committee’s recommendations
  • Report on results at BMMA face-to-face meetings

Marketing Committee

Chair: Vacant

Committee members:

  • Jonathan Babbitt, MTA
  • Allison Brausen, Calix
  • Joe Johnson, Windstream
  • Jake Sailana, Zyxel
  • Lauren Roux, BMMA Staff

‍Goal: To improve the marketing of the association, both to potential, new member companies, and to additional individuals within existing member companies.

Committee members:

  • Identify the opportunities and obstacles to be investigated
  • Determine budget and set goals to include:
  • Encourage promotion of the BMMA within one’s company (individuals from member companies to work on their successors).
  • Create sessions and materials to spread the word.
  • Gather and use testimonials.
  • Recommend updates to the BMMA website
  • Report out at Annual meeting.

The Executive Director will:

  • Execute the committee’s recommendations.
  • Report on results at the Annual meeting.

Membership Committee

Chair: Greg Owens, Calix

Committee members:

  • Brian Murray, F-Secure
  • Jonathan Babbitt, MTA
  • Casey Thompson, TDS
  • Kris Voelker, HTC
  • Stan Romero, BMMA Staff

Goal: To increase the awareness of the BMMA as an effective tool for broadband service providers and vendors, and as a result, to increase service provider and vendor membership.

Committee members oversee all BMMA membership activities, including:

  • Identify potential new members
  • Supervise the recruitment of new members
  • Approve membership applications
  • Recommend new membership dues to the BMMA.

The Executive Director is responsible for:

  • Actively recruiting new members
  • Collecting membership applications from prospective new members
  • Submitting applications for membership to the Membership Committee for approval
  • Formally welcoming each new member company.

Award Descriptions

Best in Class Marketing Awards:

Service Provider Marketing Award

Awarded to one service provider member that best displays innovation or excellence in broadband marketing. This may cover a leading edge product or service development, practice or operation, or marketing as it relates to execution.

Vendor Marketing Award

Awarded to one vendor member that best displays innovation or excellence in broadband marketing. This may cover a leading edge product or service development, practice or operation, or marketing as it relates to execution.

Marketing Partnership Award

Awarded to a partnership of two or more members that best displays teamwork on a marketing initiative. All areas of marketing are eligible for this award (i.e. product, promotions, advertising, channel, packaging, etc.). Up to one Marketing Partnership award will be granted each year (each “partner” will receive an award.)

Best in Class Sales Awards:
Due to the recent merging of the CETS and BMMA associations, there will be 3 additional sales categories added to the BMMA Best in Class Awards lineup going forward.

Call Center Award

Awarded to one service provider or vendor that best display innovation or excellence in the call center field.

Retail Award

Awarded to one service provider or vendor that best display innovation or excellence in the retail field.

Alternate Channels Award

Award to one service provider or vendor that best display innovation or excellence in an alternate channels field. Alternate channels can include door-to-door, MDU, e-commerce, indirect partners, etc.

What value do the BIC awards bring to our members?
  • Peer recognition (within the BMMA and one’s own organization)
  • Ability to claim your product/service “Award Winning” in the public domain
  • The opportunity for members to learn more about industry best practices
  • Public recognition through press releases by the BMMA and your company

The submission deadline for the BMMA 2024 Best in Class Awards is Friday, February 16, 2024. The winners will be announced at our 2024 spring events.

AwardCompanyProgram
Provider MarketingMTAMTA Boost
Vendor MarketingCalixCalix Marketing Cloud Plus: Purpose-Built for Broadband...
Call Center AwardCalix"Calix Support Cloud"
Alternate Channels AwardMTA"Rep Revenue Retention"
AwardCompanyProgram
Provider MarketingMTA

2021 Upgrade Marketing Campaign

Vendor MarketingCalix

Calix Market Activation Program

Marketing Partnership

Scout Alarm & Kinetic by Windstream

Kinetic Secure Home

Call Center AwardCalix

"Subscriber Quality of Experience (QoE) Score"

Retail AwardMTA

"Retail Rotate"

Alternate Channels AwardBell Canada

“Creating a new, innovative way for customers to buy”

AwardCompanyProgram
Provider MarketingCincinnati Bell

Bridging the digital divide: Cincinnati Bell + Butler Rural Electric...

Vendor MarketingCalix

Calix BLAST u4 Product Launch

Marketing Partnership

F-Secure & MTA

MTA Shield Product Launch

Call Center AwardMTA

"Go Big AND Go Home!"

Retail AwardTbaytel

"Tbaytel Store - Response to COVID"

Alternate Channels AwardSmithville

"Adjusting a New Door-to-Door Program During a Pandemic”

AwardCompanyProgram
Provider MarketingWindstream

Windstream Kinetic Wi-Fi & Kinetic Secure Pack Launch

Vendor MarketingCalix

Calix Revenue EDGE

Marketing Partnership

Actiontec, F-Secure, & Windstream

Managed WiFi and Security Partnership

AwardCompanyProgram
Provider MarketingMTA

MTA's 2018 eUnlimited Gaming Series

Vendor MarketingCalix

Calix Smart Home and Business Solution

Marketing Partnership

F-Secure & Cincinnati Bell

Internet SafeGuard Launch